Marketing and Communications Agencies: Do You Have a Content Gap? [Research]

Generate valuable content

If you’re a marketing and communications agency, how confident are you that your own online marketing is top notch? A new piece of research by Hinge Marketing shows that some marketing and communications firms are not necessarily marketing themselves as well as they could be to generate qualified leads and increase profitability. Hinge surveyed 500 firms, of which 80 […]

5 Curation Apps and Examples With a Wow! Factor

Just Story It curates content on storytelling

How can you use content curation in real life? Today I’ll show you 5 examples of tools and content to curate to inspire you in your marketing. 1. An educational B2B magazine on Scoop.it: Just Story It Just Story It is curated by Karen Dietz, a storytelling specialist. Karen collates the best articles from across the web on […]

How curation fits into your content marketing [part 2]

Curation in content marketing

In part 1 of my introductory guide I gave an overview of content curation and how to go about it. Today I’ll focus on some easy-to-use free tools. First thing to say is that there are more tools than you can imagine and new ones are appearing every day. Do not get overwhelmed by the choice. […]

How curation fits in to your content marketing [part 1]

Robin Good's magazines on Scoop.it

Content curation is taking off among marketers, says a recent article in Forbes. It’s easy to see why when you look at the explosion of content on the Internet. Every day – 27 million pieces of online content are shared 250 million photos are uploaded to Facebook (MBAOnline.com) 864,000 videos are added to YouTube (MBAOnline.com) […]

A primer on content marketing [Part 1]

Whatever would Don Draper have made of content marketing? On Madison Avenue c.1960 advertising was king. TV was the throne. And content was a picture of a Lucky Strike packet. How times change. Gone are the days of sell, sell, sell. Now it’s content, content and more content. But what exactly is content marketing and […]