Content marketing for businesses, entrepreneurs and consultants
What can a Google+ Business Page do for your small or medium-sized company? Last week Des Walsh explained why small or medium businesses need a LinkedIn company page in LinkedIn Company Pages: Your Secret Weapon. Maybe your target customer or client isn’t on LinkedIn, but could be on Google+. So I asked Danielle Sanford, Client Services Manager [...]
Do you need a LinkedIn company page for your business? Or will a personal profile do? Being a freelance writer, editor and content person who has to be visible to be employed, I had spent a chunk of time on my LinkedIn profile, but never bothered with a company page. Then I joined the 30 [...]
Did you know you can now integrate two of the best apps to help you find and share content daily? Scoop.it is a fantastic free content curation app, as I wrote in How Curation Fits Into Your Content Marketing. HootSuite is an excellent way to manage your social networking streams (see 5 No-Clutter Apps to [...]
Have you set up your Google+ profile and business pages yet? If not – it’s time. Neal Schaffer said recently that G+ has an active and passionate community yet most businesses and professionals that he meets have stayed away. But why? G+ has a lot going for it. Numerous experts have highlighted the SEO value and [...]
If you’re a marketing and communications agency, how confident are you that your own online marketing is top notch? A new piece of research by Hinge Marketing shows that some marketing and communications firms are not necessarily marketing themselves as well as they could be to generate qualified leads and increase profitability. Hinge surveyed 500 firms, of which 80 [...]
