If you’re a marketing and communications agency, how confident are you that your own online marketing is top notch?
A new piece of research by Hinge Marketing shows that some marketing and communications firms are not necessarily marketing themselves as well as they could be to generate qualified leads and increase profitability.
Hinge surveyed 500 firms, of which 80 were marketing and communications agencies with on average 15 employees and an annual revenue of just under $3m.
They compared the performance of marketing and communications firms with all professional services firms.
Marketing and communications firms came out top for generating leads online, a characteristic of firms that grow faster and are more profitable.
But, surprisingly, some of the marketing and communications firms did not grow as fast as other professional services firms. And they were just below average for profitability. Continue reading