I chose Likeonomics because of the changes taking place in how we do business in a socially networked world. Consumers have a louder voice nowadays. Businesses are more accountable. The evidence is that to succeed in this environment, businesses and the people working in them need to behave in a human way towards their customers and others. The book helps clarify how to do that in practice.
What’s the main idea of Likeonomics?
There is a trust crisis in the world – from banks to stores to politicians. For anyone, or any organisation, to succeed they need to earn trust or, put another way, be “likeable”. Being likeable has nothing to do with Facebook “likes” but everything to do with being believable. If you are believable, you become trusted.
There are five key principles we can put into practice to become trusted: Truth, Relevance, Unselfishness, Simplicity and Timing (neatly summed up as TRUST). These add up to a “likeability” factor.
Despite the examples of dislikeable behavior we see daily in the headlines, there is a lot of likeonomics going on around the world. This is a book that gives hope for a kinder, more honest world.
Who’s the author?
Rohit Bhargava is a marketing expert, speaker and professor. His bio says he is “focused on helping bring more humanity back to business”. He authors the Influential Marketing Blog. His first highly successful book, Personality Not Included, was about how organisations could make themselves more authentic.
Why should I read it?
Because it shows how to behave towards others in ways that earn their trust, and how we benefit when we do that.
There are many examples. Take Oprah, who became immensely popular because people trusted her for her authenticity and who was able to create a business empire out of that. Another case is Paul Kagame, who is credited with making Rwanda Africa’s biggest success story. He did this also through being authentic, and being able to get others to share his passion for improving his country.
Other things I liked about the book are the conversational writing style, the chapter summaries, and the linked online workbooks that give us an opportunity to take a look at our own likeability factor.
What can I take away and put into practice?
This quote from the jacket blurb says it all: “Learn how to stand out in a good way, avoid the hype and strategic traps of social media, and change your life and career by being more likeable, believable and (most of all) trusted.”
Now download a free excerpt from the official book website.
What do you think of the ideas in Likeonomics? Can they work, or is it all too touchy-feely? Leave a comment below.