What can a Google+ Business Page do for your small or medium-sized company?
Last week Des Walsh explained why small or medium businesses need a LinkedIn company page in LinkedIn Company Pages: Your Secret Weapon.
Maybe your target customer or client isn’t on LinkedIn, but could be on Google+.
So I asked Danielle Sanford, Client Services Manager of gShift Labs, why it’s worth the effort of setting up a Google+ Business Page, and how to make sure it’s optimised. (gShift provides SEO software for agencies and marketers.)Continue Reading
Content Strategy: How Europe Sees It
Content strategy is catching on as a discipline in Europe. But it hasn’t yet become a standalone job in most cases. It seems that either it is the responsibility of an existing webmaster, copywriter or project manager – or it’s done through some kind of collaborative process. That’s the picture painted by new research by Firehead, a [...]
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